How do you build shareholder value? By building a great brand. Your brand is not a logo, or an advertisement. Your brand is a promise that experience will meet expectations. I build brands — and shareholder value — using disciplined creativity and focused execution. Startup or turnaround, the process is the same (turnarounds are just startups that need a fresh start) and typically includes a mix of the following services.
Frenzied activity is no substitute for sound strategy. Use market forces analysis to build a 360-degree view of the business.
Exponential growth comes from incremental advances. Measure every activity, no matter how small, and back your winners.
Listen to customers. Build solutions to clearly defined problems. Add features and complexity sparingly.
The world has changed. For technology companies, 'doing more with less' is the new normal. Proceed accordingly.
Formation, fundraising, IP protection, HR, sales and partnerships, a fledgling company needs a surprising amount of legal support.
Investors are a risk-averse bunch these days. The opportunity had better be compelling, and your pitch rock solid.
Happiest When Seeking Elegantly Simple Solutions to Complex Problems
Launching and growing a technology company is hard work. I should know. From worldwide marketing for a division of JVC, to dozens of startups, for three decades I’ve helped technology companies launch, grow and succeed. Leading teams of professionals — including marketers, attorneys, accountants, designers and engineers — I help founders, directors, and managers refine strategies, craft plans, and carry out the mission of the business.
How, exactly, do I do that? Using disciplined creativity and focused execution. I work best as a strategic partner, and seek engagements that allow me to participate in your success.