Startup Shepherd - Since 1991
Simplify. Scale. Succeed.
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Driving Growth with Focused Execution

It Takes More Than a Great Idea to Make a Great Company

From worldwide marketing for a division of JVC, to dozens of startups, for three decades I’ve helped technology companies launch, scale, and succeed. Leading teams of professionals — including marketers, attorneys, accountants, designers, and engineers — I help founders, directors, and managers craft plans and carry out the mission of the business.

Strategic Planning

Frenzied activity is no substitute for sound strategy. Use market forces analysis to find your ideal customers and position.

Measurable Marketing

Exponential growth comes from incremental advances. Measure activities, big and small, and back your winners.

Product Development

Listen to customers. Build solutions to clearly defined problems. Add features and complexity sparingly. Measure, and iterate.

Operations Management

The world has changed. For companies of all types and sizes, 'doing more with less' is the new normal. Proceed accordingly.

Legal Services

Formation, fundraising, IP, HR, sales and partnerships, a fledgling company needs a surprising amount of legal support.

Fundraising Support

Investors are a risk-averse bunch these days. The opportunity had better be compelling, and your pitch rock solid.

Greg Newman catapulted JVC to triple-digit annual growth and #1 CD-R brand in the world.

Richard Young, President, JVC Information Products


Building Brands. Driving Growth.


Medical Face Masks

Zadara Storage

Enterprise Data Services

Parsec Automation Corp.

Manufacturing Management


Manufacturing Analytics




Multi-Factor Authentication

Pipit Interactive

Social Commerce


Interactive-Video Fintech


Wireless Beverage Managment

Superconductor Technologies

Cellular Network Performance

Vision Solutions

High-Availability Software


CD-Recording Solutions

Greg Newman helped us build Vision Solutions into a world-class company, featured on the ‘D&T Fast 50’ and ‘Inc 500’ lists four years in a row.

Phillip Langford, Vice President, Worldwide Marketing, Vision Solutions

Boundless Optimist. Pragmatic Operator.

Building Valuable Brands Through Focus on Fundamentals

Gregory C. Newman


Building Brands. Creating Value.

How do you build a successful startup and deliver shareholder value? By building a great brand. Your brand is not a logo, or an advertisement. Your brand is a promise that experience will meet expectations. And growing a brand means being able to deliver on your promises, reliably and at scale. I build strong brands — and shareholder value — through creative strategy, coordinated execution, and a relentless commitment to improvement.

I work best as a strategic leader, partnered with a visionary founder, and seek engagements that allow me to participate in the company's success.

In less than a year Greg Newman helped me stabilize a tough turnaround, grow sales, and get acquired — at a 400% increase in enterprise value.

Michael Stephens, President & CEO, Vigilistics

Hire Me

Ready to get started? Choose the engagement model — project, fractional, full-time — that best suits your needs. Or contact me to discuss a custom program.

  • Project

  • Have a specific project or defined need? Hire me on an hourly basis, or at a flat rate. I am happy to work within your budget and timeline.
  • Ideal for:
  •  Research & Planning
  •  Corporate Formation
  •  Strategy & Analysis
  •  Campaign Creation
  •  Compliance & Audit
  • Get Started
  • Fractional

  • Need ongoing support, but not ready for a full-time employee? Hire me as a fractional officer who can make a big impact for a relatively small fee.
  • Ideal for:
  •  Operational Structure
  •  Promotional Campaigns
  •  Legal: IP, Contracts, HR
  •  Fundraising
  •  Product Development
  • Get Started
  • Full-Time

  • Ready to accelerate your startup or scale-up? Hire me as a full-time corporate officer, to provide strategic and operational leadership.
  • Ideal for:
  •  Early-Stage Leadership
  •  Founder Replacement
  •  Operations Management
  •  Transition & Turnaround
  •  Financing & Recapitalization
  • Get Started

Greg Newman helped us connect with senior executives — an audience we had not been able to reach previously — land an order from the world's #1 wireless carrier, and increase our share price by 150% in under ten months.

Michael Williams, Director of Marketing, Superconductor Technologies

Contact Me

Questions? Comments? Ready to get started? Email me.