It Takes More Than a Great Idea to Make a Great Company
How do you build shareholder value? By building a great brand. Your brand is not a logo, or an advertisement. Your brand is a promise that experience will meet expectations. And growing a brand means being able to deliver on your promises, reliably and at scale. I build strong brands — and shareholder value — using disciplined creativity and a focused mix of the following services.
Frenzied activity is no substitute for sound strategy. Use market forces analysis to build a 360-degree view of the business.
Exponential growth comes from incremental advances. Measure every activity, no matter how small, and back your winners.
Listen to customers. Build solutions to clearly defined problems. Add features and complexity sparingly. Measure, and iterate.
The world has changed. For companies of all types and sizes, 'doing more with less' is the new normal. Proceed accordingly.
Formation, fundraising, IP protection, HR, sales and partnerships, a fledgling company needs a surprising amount of legal support.
Investors are a risk-averse bunch these days. The opportunity had better be compelling, and your pitch rock solid.
Greg Newman catapulted JVC to triple-digit annual growth and #1 CD-R brand in the world.
Richard Young, President, JVC Information Products
Building Brands. Driving Growth.
Medical Face Masks
Enterprise Data Services
Parsec Automation Corp.
Wireless Beverage Managment
Cellular Network Performance
Process Data Analytics & Traceability Solutions
Patented software that helps manufacturers operate more efficiently, by analyzing process-level data
Bloated product trying to do too much: 'Swiss Army knife' approach but conservative customers want separate, specialist solutions
Minimal penetration at name-brand accounts: Nestle, Kroger, Dean Foods, Leprino, etc.
Repositioned company as classic disruptor: fast, easy, affordable SaaS alternative to legacy systems
Transformed product 'suite' into 'portfolio' to reduce sales friction and provide upgrade path
Launched "Visibility. Knowledge. Control." branding campaign to promote benefits of Vigilistics' new approach
Targeted senior executives with revamped collateral and sales messaging: 'benefits' not 'tech'
Building valuable brands through focus on fundamentals.
Gregory C. Newman
Happiest When Seeking Elegantly Simple Solutions to Complex Problems
“How do you climb a mountain? One step at a time.”
Launching and growing a technology company is hard work. I should know. From worldwide marketing for a division of JVC, to dozens of startups, for three decades I’ve helped technology companies launch, grow and succeed. Leading teams of professionals — including marketers, attorneys, accountants, designers and engineers — I help founders, directors, and managers refine strategies, craft plans, and carry out the mission of the business.
How, exactly, do I do that? Using disciplined creativity and focused execution. I work best as a strategic partner, and seek engagements that allow me to participate in your success.
Greg Newman helped us connect with senior executives — an audience we had not been able to reach previously — land an order from the world's #1 wireless carrier, and increase our share price by 150% in under ten months.
Michael Williams, Director of Marketing, Superconductor Technologies
Questions? Comments? Ready to get started? Email me.
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