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FOR IMMEDIATE RELEASE

vWise Inc. Completes Series B Funding;
Launches Interactive Video Service for 401(k) Providers

SEPT 5, 2007 - ALISO VIEJO CA - vWise, Inc. announced today it has successfully completed a Series B funding, raising an undisclosed amount from a group of private investors. The company will use the proceeds to launch and promote SmartPlan Enterprise.

SmartPlan Enterprise is designed to give 401(k) participants an easy-to-use interface for plan enrollment and management. It's interactive video-based interface is ideal for helping the average investor better understand how a 401(k) works, and the various financial products and services available through the plan.

"vWIse has enjoyed remarkable success in the past year, including a successful partnership with Citistreet (now ING) and Harrah's Entertainment," remarked vWise CEO Tony Mingo. "Newman & Wells has guided us the entire way, and with the fresh capital we look forward to expanding on that success and growing our business significantly."

About vWise

vWise is a leading developer of rich-media internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan suite, which serves the defined contribution markets, and its SmartHealth solution, which serves the employee benefits market, use a proprietary mix of video and interactive technologies to help people better understand complex information and make personalized choices. Learn more about vWise at www.vwise.com.

About Newman & Wells
Newman & Wells offers early-stage and high-growth companies access to a unique blend of professional services — including finance, marketing, legal, and operations — to help them grow smarter. To learn more, contact managing partner Gregory Newman.

Forward-looking Statements
This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of known and unknown risks and uncertainties that may cause the company's actual results or outcomes to be materially different from those anticipated and discussed herein. These include the company's historic lack of profitability, end-use customers' acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations, and other risks associated with the regulation the Internet and the telecommunications industry. Additional discussion of these and other factors affecting the company's business and prospects is contained in the company's periodic filings with the Securities and Exchange Commission.