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San Diego, CA
The
Challenge:
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Online data storage
and management service provider, not a concept widely
understood in 1998, when @Backup first launched.
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As a venture-funded
company, @Backup needed to demonstrate solid revenue
growth to secure new funding.
The
Solution:
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Create relationships
with entities that could re-package and re-sell @Backup
services: namely, ISPs and manufacturers of hardware
and software.
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Retail packaging
and promotions to sell directly to consumers.
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Financial packaging,
to position @Backup as leader in burgeoning market.
The
Results:
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As a result of our
efforts, @Backup secured numerous ISP and reseller
contracts.
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Senior @Backup executives
landed a high-profile reseller deal with Dell Computer
— including a $15 million Series D strategic investment
in the company.
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We helped position
@Backup as a premium product, allowing the company
to increase the average sale price by 50%.
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